My business writing philosophy
I believe that good writing for business - whether it's for a magazine, a leaflet, a booklet or a website - is all about balancing the need to entertain with the need to inform. It's also about having fresh ideas, superb editorial skills, and a eye for detail. So if you're looking for an editor, a writer, a media trainer or simply someone who's got great ideas, please contact me.

Recent projects

I'm currently spicing up all the content for the CurryPedia relaunch - the web's biggest and best resource for everything curry-related.

Editing the Tesco Healthy Living supplement (given away with the January 2008 edition of Tesco Magazine) has been my biggest contract publishing challenge to date. The print run is around 1.5 million. My role as project editor involved seeing the supplement through from beginning to end, from initial ideas generation to writing, commissioning, subbing and final read-through. Reader reaction to the supplement, designed to showcase Tesco's Simple Steps to a Healthier You initiative, was overwhelmingly positive. To see some pages from the supplement, click here.

I also project edited Tesco's new range of healthy eating leaflets, available free in stores now. Subjects range from organic eating to getting more exercise.

Recently, I've been contributing features to the Flora Pro-Activ Challenge, run in conjunction with the Daily Telegraph. To have a look at the challenge, click here.

My clients
As a freelance sub-editor and writer for Design Unlimited, I've worked on many high-profile projects for blue-chip clients including Visa International and Masterfoods. I recently worked with Cicero Consulting, the UK's number one financial services public policy consultancy, to develop a monthly health policy briefer. This included ideas generation, writing and editing. As detailed above, my most recent clients are Telegraph Create and Cedar Communications, which produces Tesco Magazine.

To contact me, please email me at lucy_jolin[at]mac.com (please replace the [at] with the @ symbol) or call me on 07786 448 278. I'm happy to discuss any projects, big or small.